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Mobile Marketing with NFC Tags


The Tappinn NFC mobile marketing platform combines a mobile website builder with NFC tags, NFC management, NFC sticker printing, and NFC campaign analytics. Printed NFC signs and products deliver mobile websites, social content, and payment information with the touch of a compatible mobile device. NFC tag stickers are attached to print marketing such as posters, duratrans, window clings, packaging, displays and other forms of retail signage. Marketing with NFC tags is the newest way to connect brands with their mobile audiences using digital content in the physical world.


NFC Mobile Marketing Campaigns

What is NFC?


NFC, short for Near Field Communications, is a short range wireless RFID technology that makes use of interacting electromagnetic radio fields. NFC is meant for applications where a physical touch, or close to it, is required for a transaction. NFC is the emerging technology behind Google's Android Mobile Wallet application and other contactless mobile payment solutions. With the announcement of iPhone 6, all modern smartphones will now be equipped with NFC.

NFC Mobile Marketing Reaches New Audiences


Mobile marketing with NFC offers seamless transactions in the physical world because it only involves tapping, touching, or waving an NFC compatible device in front of an NFC hot spot, such as a smart poster or NFC business card. This effortless exchange of digital information, combined with the broad range of NFC applications, is why many are predicting NFC will be a part of everybody's lives soon.


Buy Printed NFC Tag Stickers

NFC Enabled Signage Products





NFC is the vital link that will take print signage to the next level. NFC will allow customers to further engage with print signage through a simple touch of the phone to an NFC target. This will turn printed signage into real world a call-to-action for mobile interactions. NFC enabled signage products will also deliver more value and will track analytics that drive marketing campaigns. This has always been a challenge for printed signage.


Buy NFC Tag Stickers



These NFC enabled signage products come in a variety of different options, from NFC counter signs to NFC smart posters. NFC products need to be easy to for the customer to engage with and that is what our NFC enabled signage does.




Buy NFC tag stickers that can be easily integrated into promotional marketing collateral such as posters, duratrans, window clings, retail displays, signage, product packaging, direct mail and numerous other print marketing options. NFC tags stickers programmed with a custom URL act as digital hotspots that allow frictionless web transactions with mobile audiences. Tappinn sells NFC tag stickers for all types of NFC applications that are compatible with every NFC device on the market. Wholesale NFC tag stickers pricing available.

Buy Printed NFC Tag Stickers


NFC tag stickers come in a variety of different sizes and use different chips, as well. There are two types of NFC stickers that we offer. We offer the standard Ntag203, which is compatible with all NFC enabled devices and has a storage capacity of 144kb. The other offering that we have is our Topaz 512 chip. These chips are also compatible with all NFC devices, but these tags provide 512kb of data. This will allow for more complex applications such as storing an entire Vcard.


NFC Tag Management


Manage all of your NFC tags all directly from the Tappinn platform. Create NFC specific URLs that will track taps and help you gain a further insight in consumer activity. These analytics will help drive your NFC mobile marketing campaigns with captured data about your customers. By providing different NFC links to your tags you can compare how well tags are performing. Our NFC tag management system tracks visits, visitor locations, a device breakdown, page views by hour and recent sessions.



Create Effective Marketing with NFC Tags and QR Codes


Create NFC Tags with QR Codes

Tappinn is the first platform that utilizes QR codes and NFC marketing together.

Slightly different than scanning a QR code, NFC tasks simply require the touching or tapping of a NFC enabled device. But like QR codes, NFC is used as a trigger for mobile engagement with audiences.

In many cases, QR Codes can compliment NFC marketing efforts, especially in the early stages of NFC adoption. The gap between smartphones that can scan QR codes but not read NFC tags can be bridged with a coordinated effort from both. On Tappinn, marketers can use tools to track engagements initiated by NFC tag stickers or QR codes, all on the same platform. Tappinn provides members with analytics for QR codes, SMS and NFC marketing.


NFC Mobile Marketing Applications Include:



NFC Mobile Marketing Resources:


The NFC Forum was formed to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability among devices and services, and educating the market about NFC technology.


NFC Rumors is a blog dedicated to news, reviews, and information about Near Field Communication.



NFC Times is the premier source of news, analysis and commentary on Near Field Communication, contactless cards and other media, produced by real journalists.



ADDITIONAL RESOURCES:
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