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The Tappinn NFC mobile marketing platform combines NFC tag creation and NFC sticker printing for Smart Posters, with NFC campaign analytics. NFC tags, short for "Near Field Communications", transfer digital content such as mobile websites and payment information by tapping an NFC-enabled mobile device to a programmed NFC sticker. Mobile advertising with NFC involves new strategies that engage mobile consumers in the physical world using location.
NFC (short for Near Field Communications), is a short range wireless RFID technology that makes use of interacting electromagnetic radio fields instead of the typical direct radio transmissions used by technologies such as Bluetooth and Wi-Fi. It is meant for applications where a physical touch, or close to it, is required in order to maintain security. NFC is the emerging technology behind Google's Android Mobile Wallet application. Soon all smartphones will be enabled with NFC.
Mobile marketing with NFC is frictionless. NFC enabled smartphones and tablets can effortlessly exchange digital information between devices or from external NFC (passive RFID) tags. NFC mobile transactions simply involve tapping or waving a mobile phone that is equipped with an NFC reader in front of the NFC hot spot or Smart Poster at a close range to produce instant results. Nokia estimates that NFC-based payment transactions alone are expected to reach $670 billion by 2015. But NFC can be much more than mobile payment for marketers.
Near Field Communication simplifies web content delivery and enhances consumer interaction in the physical world with frictionless exchange. Marketing with NFC is the newest way to connect brands with their audience using digital hyperlinks in the physical world.
NFC Stickers and NFC tags can be easily incorporated into promotional marketing medias such as posters, retail displays, product packaging, direct mail and numerous other print options. Smart-posters enabled with custom URL programmed NFC tags act as a digital hotspots that allow frictionless web transactions with mobile consumers in the physical world.
Tappinn is the first platform that utilizes QR codes and NFC marketing together.
Slightly different to scanning a QR code, an NFC action simply requires the touching or tapping of a physical hyperlink (Smart Poster, sticker or tag). Similar to QR codes used as a trigger for mobile engagement, NFC marketing poses massive potential. QR Codes should compliment NFC marketing efforts in the early stages of NFC adoption. The gap between smartphones that can scan QR codes but not read NFC (RFID) tags can be bridged with a coordinated effort by using calls to action in printed material that use both. And now marketers can use tools that can track engagements initiated by NFC tags and stickers and QR codes in the same efficient platform. Tappinn provides professional marketers with analytics that can separate NFC and QR code engagements or group them together in one easy-to-use dashboard.
Sweepstakes Entry - NFC tags that encourage sign-up-to-win and exclusive offerings.
Coupon Redemption - NFC tags contain mobile coupons.
Smart Posters - NFC posters that deliver product availability, information, and nearby purchase locations.
Social Sharing and Following - NFC tags that automatically share and like on Facebook and Twitter.
The NFC Forum was formed to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability among devices and services, and educating the market about NFC technology.
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