The Tappinn NFC mobile marketing platform combines a mobile website builder with NFC tags, NFC management, NFC sticker printing, and NFC campaign analytics. NFC tags deliver mobile websites, social content, and payment information with the touch of a compatible mobile device. NFC tag stickers are attached to print marketing such as posters, duratrans, window clings, packaging, displays and other forms of retail signage. Marketing with NFC tags is the newest way to connect brands with their mobile audiences using digital content in the physical world.
NFC, short for Near Field Communications, is a short range wireless RFID technology that makes use of interacting electromagnetic radio fields. NFC is meant for applications where a physical touch, or close to it, is required for a transaction. NFC is the emerging technology behind Google's Android Mobile Wallet application and other contactless mobile payment solutions. Soon all smartphones will be enabled with NFC.
Mobile marketing with NFC offers seamless transactions in the physical world because it only involves tapping, touching, or waving an NFC compatible device in front of an NFC hot spot, such as a smart poster or NFC business card. This effortless exchange of digital information, combined with the broad range of NFC applications, is why many are predicting NFC will be a part of everybody's lives soon.
Nokia estimates that NFC-based payment transactions will reach $670 billion by 2015. But NFC can be much more than mobile payment for marketers.
Buy NFC tag stickers that can be easily integrated into promotional marketing collateral such as posters, retail displays, signage, product packaging, direct mail and numerous other print marketing options. NFC tags stickers programmed with a custom URL act as digital hotspots that allow frictionless web transactions with mobile audiences. Tappinn sells NFC tag stickers for all types of NFC applications that are compatible with every NFC device on the market. Wholesale NFC tag stickers pricing available.
Tappinn is the first platform that utilizes QR codes and NFC marketing together.
Slightly different than scanning a QR code, NFC tasks simply require the touching or tapping of a NFC enabled device. But like QR codes, NFC is used as a trigger for mobile engagement with audiences.
In many cases, QR Codes can compliment NFC marketing efforts, especially in the early stages of NFC adoption. The gap between smartphones that can scan QR codes but not read NFC tags can be bridged with a coordinated effort from both. On Tappinn, marketers can use tools to track engagements initiated by NFC tag stickers or QR codes, all on the same platform. Tappinn provides members with analytics for QR codes, SMS and NFC marketing.